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PostPosted: Tue Mar 29, 2011 2:07 pm 
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Joined: Thu Aug 12, 2004 3:00 am
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Location: Dallas,Texas
This announcement is just another GREEN WASHING marketing ploy by the ScottsMiracle-Gro Co. ScottsMiracle-Gro products do great damage to our soils, plants and planet. ScottsMiracle-Gro needs to get rid of their current products before we should believe one word of these deceiving announcements - starting with eliminating this product - Scotts Bonus S - which kills trees and shrubs. Here is the Scotts marketing statement:

The ScottsMiracle-Gro Co. recently launched new initiatives to improve water quality and conservation, including removing phosphorus from its lawn fertilizers by 2012.

"We want to provide consumers with the tools they need to create the lawn and garden they want while also being stewards of the environment," said Jim Hagedorn, chairman and chief executive officer. "What better time to announce these initiatives than on World Water Day, and also at the start of another lawn and garden season."

By the end of 2012, phosphorus will be removed from ScottsMiracle-Gro's lawn fertilizers, which includes the Scotts Turf Builder brand. The company began reducing phosphorus in its lawn food products in 2006, and the recent announcement takes that even further, as the Company has concluded that most lawns in the U.S. can flourish without supplemental phosphorus applications.

Additionally, Scotts announced it is increasing its focus on more efficient and optimized ways to use nitrogen in its lawn fertilizer products through enhanced science and technology efforts. Nitrogen is a critical nutrient for maintaining healthy grass.

Because phosphorus is essential to the initial root development of grass, the nutrient will remain in the company's starter fertilizers, which are used for new lawns. Phosphorus will also remain in ScottsMiracle-Gro's lines of organic lawn food as it naturally occurs in the organic materials contained in the products. The company's enhanced exploration of nitrogen technology will commence immediately, anticipating that the initiative will lead to more efficient use of nitrogen in lawn fertilizers.

Hagedorn also said a central part of ScottsMiracle-Gro's new initiative is a multi-year commitment to new consumer communication, education and grassroots outreach regarding water quality and conservation. This commitment includes incorporating water quality and conservation messaging into ScottsMiracle-Gro's consumer advertising, dedicated Web sites and other digital outreach tools for consumers as well as funding for educational outreach efforts with environmental partners and local organizations.

"We have seen the success of consumer education efforts regarding sustainable lawn care practices," said Hagedorn. "Making sure consumers know how they can get great results from our products while also protecting and preserving water is critical, which is why we're announcing this new commitment."

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