Wal-Mart's Organic Offerings Wilt


Wal-Mart's Organic Offerings Wilt

Wal-Mart to Cut Back Organic Food in Stores [Associated C...
BusinessWeek reported that discount retail giant Wal-Mart is backing off plans to aggressively court shoppers who want organic foods. Just a few months ago Wal-Mart announced plans to double the number of certified organic products available in Wal-Mart stores to 400 and to offer organic products "at the Wal-Mart price". Since certified organic products usually carry a higher price tag than other products Wal-Mart was hoping to attract a different kind of shopper to its stores, those that usually shop at local farmer's markets or food co-ops. But demand for organic products by Wal-Mart customers has not kept pace with the company's plans.

Wal-Mart to track sales of eco-friendly products [Reuters]
Wal-Mart Stores Inc. said on Monday it has started tracking consumer habits, using a basket of eco-friendly products to measure environmental awareness as it aims to lure more upscale shoppers by selling items like organic food.

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